Social Media and Business

We talked in class last time about a few businesses that have slowly integrated social media into their business strategy through mediums like Facebook, Twitter, text messaging, etc. Businesses provide discounts, free products, and news about specials through the mass use of a social media. This I believe for the next several years will be very successful as people of all ages are dipping their feet into social media and looking around. It is ingenious for businesses like Freebirds to send out a mass text or twitter for a free burrito or drink. They are really establishing themselves with the generation that surrounds themselves with technology and social devices, which will continue to bring popularity to them through word of mouth and just the overall branding that they are displaying. These businesses are "cool" and in tune with their market.