Today we had a guest speaker (Lisa) today who works for Texas Tech in the social media marketing department. She discussed several things that I think really opened people's eyes to how difficult it is to be successful in the social media from an organizations perspective. I think people have a skewed perspective of how easy and effective social media is... and it is in certain areas and instances, however for an organization using it as a marketing and branding tool, it can be extremely difficult. Everyone hears about those videos on YouTube that change the world and impacts entire corporations. For example, the "United Breaks Guitars" YouTube Video that was posted by a band on July 6, 2009 and by July 15, 2009 had reached 3 million views. For a mass media perspective if every variable lines up perfectly a video such as that "United Breaks Guitars" video, it could explode in popularity. There are so many social media users that this appears to happen extremely often and be extremely easy to accomplish, however there are entire departments that work for certain organizations that dedicate their full attention to their social media presence, and it turns out, it is extremely difficult to keep up and maintain a positive and effective branding and communications presence.
It was very interesting to hear from Lisa today about her job and how hard they work to maintain all of Texas Tech's social medias and the struggles they encounter.
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